Table of Contents
Tables for NC State Respondents
Tables for College Summaries
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Office of Institutional Planning and Research, January 1998
Summary
Marketing Research
Background and Interests
Goals for Undergraduate Education
The remainder of this report is organized into the following
categories: introduction and methodology, demographics, background
information, marketing research, educational intent and interests,
and goals for undergraduate education.
Purpose
This report presents a profile of the 1997 entering transfer
students at NC State. As in previous studies, it is based on
responses to a survey that is given during the summer and fall
orientation sessions. This report includes students entering
into nine undergraduate academic units.
Description of Sample
A total of 880 transfer students attended these orientation
sessions. Of this total, 764 surveys, which represent 66.7% of
the 1,145 transfer students who registered for the fall 1997 semester,
were usable for this report. Tests of statistical significance
revealed no significant differences between the survey group and
the broader population of registered students (gender, Chi-sq.
3.56, df=1, p>0.01; ethnicity, Chi-sq. 1.65, df=2, p>0.01;
academic unit Chi-sq. 13.20, df=8. p>0.01). Thus, the
results obtained from analysis of the responses may be regarded
as broadly representative of the entire group of entering transfer
students. Significant differences were found in answers to some
questions, however, when gender, ethnicity and academic unit were
considered.
Methodology
The data obtained from the transfer orientation sessions were
analyzed using standard statistical methods. Responses were tested
to determine whether there were significant differences when gender
or ethnicity were considered. Analysis was also done across baccalaureate
academic units; however, only those differences regarding influential
factors and developmental goals are addressed in this report.
All questions requiring categorical responses were analyzed using
chi-square tests, and all questions with numerically coded responses
were analyzed using either T-tests or one-way analysis of variance
(ANOVA) with Duncan's multiple comparison procedure.
In tests of statistical significance, p values of 0.01 or less
were considered to indicate significant differences. For tests
that report an exact p-value (chi-square, T-test), the exact p-values
are specified in the discussions when practical. Duncan's procedure
does not report an exact p-value, so in this case it is reported
as less than or equal to the specified significance level of the
test (in this case, alpha = 0.01). To make identification of
significant results easier, the category of significant responses
as well as an approximate p-value (p < 0.01) appears
below the corresponding table or chart.
The transfer class of 1997 numbered 1,092 four-year enrollees
plus 53 enrollees in the Agricultural Institute (two-year program)
for a total of 1,145 fall enrollees. The total number of usable
surveys from the orientation sessions was 764 (66.7% of total).
The breakdown of the transfer class by gender was: 41.7% female
and 58.3% male; and by ethnicity: 86.6% white, 5.2% African-American,
and 8.2% other minorities. Demographics by gender and ethnic group
are found in Table 1.
Table 2 presents enrollment of transfer students as well as survey
respondents by academic unit. The largest percentage of transfer
students enrolled in the College of Engineering (25.1%) and the
College of Humanities and Social Sciences (21.4%). The smallest
percentage of transfer students enrolled in the College of Education
and Psychology (4.1%) and School of Design (2.5%).
Fifteen percent (15.3%) of the transfer class began their tenure
at NC State as first year students, 47.2% transferred in as Sophomores,
32.9% began as third-through fifth-year students and 4.6% transferred
into the Agricultural Institute.
The last institution attended by more than three-fourths (78.9%)
of transfer students was another North Carolina institution (see
Table 3). The majority of students who transferred (54.2%) are
of the typical college-age (18-21), and nearly one-quarter (23.4%)
are 26 years old or older (see Table 4).
This section presents background information about transfer students,
including whether they receive financial aid, information about
their households, employment plans, and other personal information.
Transfer students indicated whether or not they are receiving
any type of financial aid including work study, grants, loans,
and scholarships. Nearly half (47.7%) denoted that they are receiving
some sort of financial aid. Table 5 below examines the various
types of financial aid given across gender and ethnicity. Note
that only in the athletic-based category did there exist a significant
difference among ethnic groups.
++ Ethnicity: p < 0.01
Financially independent transfer students were evenly divided
among 3 broad categories regarding their personal incomes. As
shown in Chart 1, about one-third recorded that their income for
last year was $10,000 or less; $10,001 to $20,000; or above $20,000.
Dependent students indicated the combined pre-tax income of their
parents/guardians for 1996. Most students denoted that they come
from middle to upper-middle class families. The plurality of
students (38.6%) marked their family's income to be between $40,001
and $75,000. Nearly equal percentages came from households with
incomes greater than $75,000 (30.5%) or incomes of $40,000 or
below (30.9%). When viewing income across ethnicity, significant
differences occurred (p=0.001). Most African-American (62.5%)
and other minority students (62.5%) marked their parent/guardian
incomes to be $40,000 or below, while the plurality of white students
(40.5%) indicated the $40,001-$75,000 grouping (see Chart
2).
Two in ten transfer students surveyed (22.6%) reported that both
of their parents/guardians graduated from college, and half (55.4%)
said both have at least some college education. Eighteen percent
(18.2%) of the transfer students are first-generation college-students.
Fathers/male guardians (42.7%) were more likely than mothers/female
guardians (32.3%) to have earned a bachelor's degree or higher
(see Chart 3).
Most transfer students (74.2%) indicated that they believed their
high schools at least "adequately" prepared them for
college. One-third (31.5%) reported that they felt they were
"well prepared" by their high schools.
Over half of the students (55.0%) recorded that their previous
institution had prepared them "well" for further study.
Only 4.2% marked that they believe they were "poorly prepared"
by their earlier institution.
Half of the respondents (50.8%) also denoted that they thought
they had "adequately" prepared themselves for college.
Four in ten (44.8%) thought they had prepared themselves "well."
Half of the transfer students (49.4%) reported having dependent
children. One-third of the respondents (34.6%) indicated having
one child, while 14.8% have two or more children. Of those students
with children, none had children beyond secondary school age;
children of students were relatively evenly distributed across
the remaining age groups.
Intended Work Community
Transfer students marked with the greatest frequency (39.8%)
that when they graduate they will seek employment anywhere, that
location was not an important factor to them. One-third (31.9%)
said they would seek employment anywhere within the United States.
One-quarter (23.7%) planned to limit their job search to North
Carolina only.
Marketing research concerns the experiences new students had
with the application process, and also examines those factors
students considered influential in their decision to attend NC
State.
Factors Influencing Attendance Decision
Respondents recorded that availability of program had
the strongest influence on their decision to attend NC State.
They additionally indicated that location and academic
reputation had strong influences on their decision. A second
tier of influence contained the factors level of support for
my intended major; recommended by a friend, family member, teacher,
counselor, etc.; cost; and contact with a current
student (see Chart 4).
Respondents listed "other" factors that influenced
their decision to attend NC State. The overall mean for this
item was 4.50, which gave this item the highest mean score of
all 19 factors. There were, however, no significant differences
for the "other" factor when gender, academic unit, and
ethnicity were considered. Factors that respondents frequently
listed in the "other" category varied but included:
athletics, having friends/family in area, found employment in
area, and ROTC/military assignment.
When examining responses by gender, it was found that significant
differences (p < 0.01) occurred only on the factors of location
and contact with a current student. For both of these factors female
students rated the factors as more influential than did the male
students.
Students rated three factors significantly different (p <
0.01) when looking across ethnic groups. African-American students
rated publications of NC State and extracurricular opportunities
as significantly more influential than did white students. Other
minority students regarded attendance at a College Fair as
more influential than did white students.
An ANOVA was run for this question, looking for significant differences among the
baccalaureate academic units. On the factors academic reputation,
location, availability of program, level of support
for my intended major, campus visit prior to orientation,
contact with a current student, and extracurricular opportunities,
students from various baccalaureate academic units significantly
differed (p < 0.01) in their influence ratings.
Educational intent and interests concern students' majors, course
load, and extra-curricular interests.
Plans to Work
Two-thirds of the students (66.9%) marked that they intend to
work during their first semester. Over one-third of the students
(36.3%) indicated they plan to be working less than 20 hours each
week. Three in ten (30.6%) anticipated working more than 20 hours
per week (see Chart 5).
Student Affairs
Transfer students indicated their interest in 26 programs and
activities. The highest percentage of respondents indicated an
interest in fitness. Males tended to express more interest
in recreational activities while females more often pursued non-recreational
activities. African-American students expressed significantly
more interest than other students in Union Activities Board,
and social fraternity/sorority. Other minority students
indicated more interest in student leadership development program
and student dance companies. White students marked more
often that they were interested in intramurals.
Transfer students rated their current level of development and
importance of goals concerning students' general educational,
personal development, and world view goals.
Weighted Gap Analysis
A weighed analysis was conducted of the gaps between students'
current level of development and the importance they attributed
to each of the goals. Initially, the mean score for the importance
of a particular goal was subtracted from the mean of that goal's
reported current level of development, resulting in the difference
between where the student is now (current level) and where they
hope to be (importance). The outcome of this process yielded
negative scores for each goal. Therefore, for each goal the transfer
students hoped to develop beyond their current levels.
Next, the gap was multiplied by the mean importance score given
the particular goal, creating a weighted gap score. This weighted
gap score not only took into account how far apart present development
and desired development were, but also how meaningful that gap
was to the student. For example, consider two goals with a gap
score of -1. The first goal had a current level mean of 1 and
importance mean of 2. The second goal's current level was 4 with
an importance of 5. Clearly, the population regarded the second
goal as more important and thus should be considered over the
first goal, even though they had identical gap scores.
When viewing Chart 7, the score is not important, but the focus
should be given to the length of a goal's bar relative to the
other goals. According to the analysis, the transfer students
would place a priority on addressing the goals of: developing
computer skills, managing my time, and handling
stress. Three of the top four weighted gaps concern personal
development education goals. Goals involving general education
tended to cluster more towards the middle of the 35 issues, while
the world view goals generally filtered out as the lowest priorities.
1997 Transfer Students' Profile
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Philip Handwerk, Graduate Research Assistant
Denise Gardner, Coordinator of Survey Research
This report presents information regarding the demographics,
background, marketing information, educational interests, and
educational goals of the 1997 entering transfer students at NC
State. No significant differences were found between the survey
group and the broader population of registered students; thus,
the results may be regarded as representative of the entire transfer
class.
African-American
Asian
Hispanic
Native American
White
Total
Agriculture and Life Sciences (Bachelor's)
Design Education and Psychology
Engineering Forest Resources Humanities and Social Sciences
Management Physical and Mathematical Sciences
Textiles Subtotal Agricultural Institute (Two-Year)
Total
State North Carolina New York Florida Virginia South Carolina All others (<15 in each)
Ages 16-17 18-21 22-25 26-29 30+
Basis of aid (%)
Financial need
34.3 31.9
47.3 33.1
Academic
11.4 10.1
12.7 10.3
Other than listed
11.4 9.9
12.7 10.2
Athletic-based ++
5.7 0.7
0.0 0.9
Other (dance, music, etc.)
0.0
0.0 0.0
0.0
Link to NC State Tables
Link to NC State Tables
Link to Detailed Marketing Research Report
Link to NC State Tables
Link to Detailed Educational Intent Report
Link to NC State Tables
Link to Detailed Goals Report
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