A Profile Of 1997 Entering Transfer Students: Marketing Research
This report presents marketing research information from the 1997
entering transfer students at NC State. It is based on their responses
to the survey given to new students during summer and fall orientation.
Marketing research concerns the experiences new students had with
the application process and also examines those factors students
considered influential in their decision to attend NC State.
Number Of Institution Attended Prior to NC State
Number institutions attended (%) | ||||||
One | ||||||
Two | ||||||
Three | ||||||
Four | ||||||
Five or more |
Factors Influencing Decision To Attend NC State (5= "Very
strong influence," 1= "Very weak influence")
Mean and Std. Dev. | ||||||
Academic reputation | ||||||
Cost | ||||||
Location + | ||||||
Size ++ | ||||||
Availability of program | ||||||
Recommended | ||||||
Number of hours transferred/credited | ||||||
Level of support for my intended maj | ||||||
Facilities and resources available | ||||||
Scholarships/financial aid available ++ | ||||||
Campus visit prior to orientation | ||||||
Contact with a current student + | ||||||
Contact with faculty or staff | ||||||
Contact with a graduate | ||||||
Letter from other than Admissions ++ | ||||||
Attendance at a College Fair ++ | ||||||
Publications from NC State ++ | ||||||
Extracurricular opportunities ++ | ||||||
Other | ||||||
Most Influential Factor In Decision To Attend NC State
Most Infl. Factor (%) | ||||||
Academic reputation | ||||||
Cost | ||||||
Location | ||||||
Availability of program | ||||||
Recommended by friend, family, etc. | ||||||
Number of hours transferred/credited | ||||||
Level of support for my intended major | ||||||
Facilities and resources available | ||||||
Scholarships/financial aid available | ||||||
Campus visit prior to orientation | ||||||
Contact with a current student | ||||||
Contact with a faculty or staff member | ||||||
Contact with a graduate | ||||||
Attendance at a College Fair | ||||||
Extracurricular opportunities | ||||||
Other |
Satisfaction With The Following Processes:
Satis w/ university admissions process (%) | ||||||
Very dissatisfied | ||||||
Moderately dissatisfied | ||||||
Moderately satisfied | ||||||
Very satisfied |
Satis w/ departmental admissions process (%) | ||||||
Very dissatisfied | ||||||
Moderately dissatisfied | ||||||
Moderately satisfied | ||||||
Very satisfied |
Satis w/ university fin aid process (%) | ||||||
Very dissatisfied | ||||||
Moderately dissatisfied | ||||||
Moderately satisfied | ||||||
Very satisfied |
Transfer of Courses:
Transferred what prev institution said (%) | ||||||
Less than I expected | ||||||
About what I expected | ||||||
More than I expected |
Transferred what NC State said would (%) | ||||||
Less than I expected | ||||||
About what I expected | ||||||
More than I expected |